10 cold-email templates with 10 worked examples, a 3-step follow-up sequence, and the swipe file that turns three wasted weekends into one twenty-minute email — ten times over.
Instant download · 14-day refund · Built by a gallerist who's read thousands of artist pitches over 15 years.
Every artist hits the same wall: the subject line sounds wrong, the opening line sounds needy, the follow-up feels like begging, and a rejection email slams the door for good. So the emails don't get sent — and another year goes by where your career depends on getting lucky.
The galleries that matter get hundreds of emails a month. The artists who get picked up aren't the ones with the best work in the inbox — they're the ones whose emails signal, in the first three sentences, that they understand the program and respect the reader's time.
I'm Chris Davies. For 15 years I've run Fabrik Projects in Los Angeles, received thousands of artist submissions, and learned exactly which emails get opened, which get forwarded to curators, and which get moved to trash in six seconds flat.
Want to work with Chris beyond the Toolkit? Join the waitlist for The Creative Practice →
For years, the same challenge has come up in almost every conversation I've had with the artists I coach. Hundreds of them at this point. It's rarely the work. It's the reach-out — where to start, what to say, what to actually put in the email.
So I went back through the inbox and studied the pattern. What the 5% were doing differently, what the 95% were getting wrong — and packaged it into a single toolkit any artist could pick up and use.
Most "how to pitch galleries" advice hands you opinions. The Toolkit hands you the specific tool that answers the exact anxiety keeping you from hitting send tonight.
Instant download · 14-day refund · No upsells at checkout
Each asset above exists as a standalone tool with its own value. Priced separately, the whole thing comes to $521. Bundled into the Toolkit, it's $17 tonight.
Instant download · 14-day refund · No upsells at checkout
This is not a magic ticket. Nothing in the Toolkit guarantees you a meeting, a studio visit, or gallery representation. Anyone selling you that guarantee is lying — and you should keep your $17.
Here's what the Toolkit does guarantee: if you put in the work and use the system the way it's built, you will send better emails than 95% of the artists in a gallerist's inbox. Better subject lines. Better opening sentences. Better follow-ups. A better relationship with the word "no." And a much better chance of getting a reply than you have today.
One silent inbox doesn't mean the system failed. It means that gallery, on that week, wasn't the right fit. Send the next one. Send the one after that. Re-engage the silent ones in six months with new work. The artists who eventually get picked up aren't the ones with the best single email — they're the ones who keep sending thoughtful, personalized pitches consistently, for months and years.
The Toolkit is the toolkit. You still have to show up and swing the hammer — personalize each template, do the 15 minutes of research, send the follow-ups, and treat outreach as a long-term practice, not a one-night experiment. Do that, and your odds go up meaningfully. Skip any of it, and no template on earth will save you.
Results depend on your work, your research, your follow-through, and the fit between your practice and the galleries you pitch. Like anything worth doing — this takes patience.
"Chris' vision and support for artists is cutting edge. His international network and contacts have led to amazing opportunities and advancement in my career both domestically and internationally. His belief and outlook have inspired me to take risks and keep taking my photography to another level."
"Chris Davies has provided me with invaluable guidance in the challenging arena of marketing, branding and professional presentation. Because of his vast experience across creative markets, he has mentored me in building my audience and growing my brand."
"With Chris's knowledge across creative industries, his background in marketing, and his sincere desire to support people's careers, I've been exposed to opportunities I never thought possible. His guidance has given me the confidence to pursue new challenges and develop my own unique voice."
"Chris has proven to be a trusted mentor and guide, drawing from his decades of experience and genuine ability to support creative professionals. I'm grateful to now be working at levels I never imagined possible."
"It's always a pleasure working with Chris. He's a terrific teacher who kindly and generously shares his knowledge."
The Creative Practice is coming soon — a full ecosystem for artists who want to build a career, not just a portfolio. Get on the waitlist →
Yes. There's a dedicated International Gallery Outreach template that treats geography as a feature, not a bug. The other nine work anywhere English-language gallery email is the norm — US, UK, Canada, Australia, most of Europe, major Asian markets.
Only if you send them as-is. Every template comes with 2–3 personalization notes — specific things to change, references to add, phrasing to rewrite in your own voice. Fifteen minutes of personalization per email, not fifteen seconds.
If you have a coherent body of work and a portfolio, it's not too soon. If you don't have that yet, hold off — spend six more months in the studio and come back when the work is ready.
No — and you should run from anyone who promises that. The Toolkit will meaningfully improve the quality of your outreach and your odds of getting a reply, but gallery representation depends on the work, the fit, and timing, and no email on earth can force those. Think of this as a skills upgrade for a practice you need to run consistently over months and years — not a one-shot ticket.
More than you think. A single unanswered email doesn't mean the system failed — it means one gallery, on one week, wasn't the fit. The artists who get picked up send ten, twenty, fifty thoughtful pitches over a year or two, follow up, re-engage the quiet ones six months later, and keep going. The Toolkit makes each of those emails dramatically better. You still have to send them.
Instant download, delivered via your email after checkout. You'll also get a welcome note with a one-line suggestion on which template to start with.
Yes — 14 days, no questions asked. Email me and I'll refund you in full. The only ask is that you actually tried at least one template first.
For $17, you get the exact templates, subject lines, follow-ups, and research checklist that turn "I should really email some galleries" into a pipeline that actually runs.
Instant download. 14-day money-back guarantee. No upsells at checkout.
Get The Toolkit — $17Single-artist license. Created by Chris Davies.